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Staging, decorating and styling the IKEA pop-up store on Strøget. As part of the decoration, we created a large art installation made of recycled plywood that we transformed into a sculptural tree-like structure which enhanced the IKEA designs in a whole new way.

For IKEA’s launch of the new products in the spring of 2017, the pop-up concept shop – IKEA Strøget – opened on Copenhagen’s signature pedestrian shopping street. Around 13,000 people visited the pop-up concept store in just four days.